It gets fun when we introduce ultra-bright pops of color in graphics and photography, as we transition to showing the possibilities GoCart unlocks: being able to seamlessly pay for anything, anywhere, any way you want. Another goal of our palette is to stand out from the sea of blues and mostly conservative color approaches taken by most of their competitors.
With this being a brand new platform, a huge priority was educating people on exactly how it works. We blended actual product UI, custom photography (with hand-painted elements emphasizing things GoCart helps you pay for more easily), and “transparent” graphics in a series of fluidly animated layouts expressing various product features.
